Sell to Europe

Swiss Companies.
Swiss Products.
Swiss Quality.

A more level playing field. Remove customs and administrative hassle from the customer experience — and compete across Europe more like an EU-based supplier.

#3world competitiveness · Switzerland · IMD 2026
51%of Swiss exports go to the European Union
27EU markets through one operating model
1.8 daysaverage transit after benchmark migration

One of the world's most competitive economies. One structural border disadvantage.

Swiss manufacturers can compete on engineering, quality, reliability and service. But a direct Swiss-to-EU delivery crosses the EU external customs frontier — a step an intra-EU supplier does not face in the same way.

SWISS SUPPLIER → EU CUSTOMER

Export · Border · Import clearance · Delivery

The product may be equally competitive. The buying experience is not.

EU SUPPLIER → EU CUSTOMER

Dispatch · Delivery

The customer receives an intra-EU delivery without an external-border import process at destination.

THE OPPORTUNITY

Move customs upstream

Remove import complexity from the customer's purchasing and delivery experience.

Why it matters

Europe isn't another export market. It is Switzerland's most important one.

More than half of Swiss exports go to the EU, while European industry is deeply integrated with Swiss supply chains. Reducing border friction therefore addresses a core commercial corridor rather than a niche export flow.

51% of Swiss exports

go to the European Union.

>CHF 1bn

in goods traded between Switzerland and the EU every working day.

>50% industrial inputs

More than half of Swiss exports to the EU are used by European industry as intermediate inputs.

Your customer isn't buying a customs procedure.

They want a price, a delivery date, an invoice and their goods. Importer questions, broker coordination, VAT advancement and customs-release uncertainty are friction in the purchasing experience.

01

Importer questions

Customers may be pulled into customs formalities that have little to do with the product they actually bought.

02

Clearance uncertainty

Destination clearance introduces another variable into transit time and delivery predictability.

03

Administrative friction

Broker coordination, VAT handling and country-specific processes can make a Swiss purchase feel more complex than an intra-EU one.

A smarter way into Europe

Don't ask your customer to import. Import for your customer.

Centralise EU import clearance in Germany. Use Procedure 40 for German deliveries and, where the legal conditions are fulfilled, Procedure 42 for immediate onward B2B supplies to other EU Member States.

01 · ORIGIN

Switzerland

Swiss manufacturer dispatches under one defined EU operating model.

→
02 · GERMANY

Procedure 40 / 42

Central customs clearance · indirect representation · fiscal representation where required.

→
03 · EUROPE

Released before distribution

Goods move onward in the EU after the central import process has been completed.

Move customs upstream. Move friction away from the customer.

The objective is not to remove customs — it is to handle customs in a controlled place before it becomes part of the customer's delivery experience.

CLASSICAL SWISS EXPORT

Destination-driven

Customer involved in import · destination customs clearance · country-dependent process · customs uncertainty during transit.

SELL TO EUROPE

Gateway-driven

Import handled upstream · centralised German clearance · one operating model · customs-cleared onward movement.

THE RESULT

A more EU-like buying experience

Swiss product and Swiss quality — with less border administration reaching the customer.

Real customer. Measurable results.

From 4.7 days to 1.8.

A real-life customer migration from decentralised destination clearance to centralised customs clearance in Germany reduced average transit time from 4.7 days to 1.8 days while materially reducing returns and expanding the markets served.

The commercial idea
LESS FRICTION
without asking the customer to manage the import process
Average transit4.7
→1.8
days
Transit range1–14
→1–4
days
Returned consignments4.69%
→0.15%
Countries served4
→27
EU markets

Fast is useful. Controlled is essential.

Procedure 42 depends on the legal and documentary conditions being met. The operating model therefore builds compliance checks directly into the flow.

VAT validation

Receiver VAT numbers are checked to support eligibility for VAT-exempt intra-Community supplies.

Onward movement

Transport evidence supports the immediate onward movement from Germany to the destination Member State.

Representation

Fiscal representation, Importer of Record and indirect customs representation provide the legal and operational backbone.

Sell to Europe

Your products already compete. Should your border?

Complete our short shipment profile questionnaire and discover how your current EU traffic could be redesigned around one central customs gateway.

Analyse my EU traffic